60+
Individual checks per audit
8
Audit categories covered
Free
No plan, no subscription, no catch
What each audit category checks
On-Page
On-Page SEO
Title tag presence, length, and keyword alignment. Meta description quality and uniqueness. H1 through H3 heading structure. Image alt text coverage. Canonical tag implementation. Internal link structure. Keyword density patterns and over-optimisation flags.
Technical
Technical SEO
Robots.txt directives and crawl permissions. XML sitemap presence and validity. Redirect chain detection (301, 302, and chains longer than two hops). Noindex tag audit. Canonical conflicts. Hreflang implementation. Structured data presence and schema type detection. Pagination signals.
Performance
Core Web Vitals
Real Google Lighthouse data for LCP (Largest Contentful Paint), FCP (First Contentful Paint), TBT (Total Blocking Time), and CLS (Cumulative Layout Shift). Benchmark comparisons against Google's pass thresholds. Performance score with render-blocking resource detection.
Security
Security Headers
HTTPS status and certificate validity. HSTS (HTTP Strict Transport Security) header presence. X-Frame-Options (clickjacking protection). Content Security Policy. X-Content-Type-Options. Mixed content detection — HTTP resources loading on HTTPS pages. Referrer Policy.
AEO
Answer Engine Optimisation Readiness
FAQPage and HowTo schema detection. Speakable schema for voice search. Question-and-answer content format assessment. Featured snippet eligibility signals — concise definition paragraphs under key headings. People Also Ask structure compatibility. AI bot crawl permissions (GPTBot, ClaudeBot, PerplexityBot, Googlebot-Extended).
GEO
Generative Engine Optimisation Readiness
Entity clarity signals — consistent brand name, URL, and description. Organization schema with sameAs declarations. Named authorship detection. Content specificity score — factual density vs. vague claims. Source credibility markers. AI crawler accessibility — whether large language model training bots can access the site's content.
Mobile
Mobile Usability
Viewport meta tag configuration. Responsive layout detection at 375px viewport width. Tap target spacing — minimum 48px recommended. Font size legibility on mobile screens. Horizontal overflow detection. Touch element accessibility.
Content
Content Quality
Word count against page type benchmarks. Duplicate content ratio detection. Thin content flags (under 300 words for non-homepage pages where depth is expected). Readability scoring. Keyword stuffing detection. Content-to-code ratio. Outbound link quality signals.
Who the platform is built for
SEO Agencies
Run audits on client sites and download white label reports under your own brand. No platform watermark, no subscription, no per-report cost. Scale from 1 client to 100 without changing tools.
Freelance SEO Consultants
Audit a prospect's site during the sales conversation. Download a professional, fully branded report before the contract is signed. Close more engagements by showing — not telling — what needs fixing.
Web Developers
Run a pre-launch audit before handing a site to a client. Check Core Web Vitals, security headers, and technical SEO as part of QA. Catch noindex tags in production, redirect chains from the build, and missing canonical tags before they cost rankings.
In-House Marketing Teams
Run on-demand audits without logging into a paid platform or waiting for an agency report. Track specific pages before and after optimisation changes. Share results internally as clean PDF documents without exposing which tool generated them.
SEO Inspector Hub across the web
Run a complete 8-category audit on any URL and download a fully unbranded report — free, no account, no limit.
Try the free white label SEO audit tool →